The climate crisis is one of the most pressing challenges of our time but it has also become one of the most polarising. In recent years, climate denialism has gained traction, fuelled by misinformation, political agendas, and a growing sense of helplessness.

This confusion leaves many unsure of what to believe or how to take meaningful action. That's why cutting through the noise is more important than ever. Debunking climate myths is not just about setting the record straight; it’s about empowering people, restoring hope, and driving the collective change we urgently need.

Let’s take a look at some of the most common myths and uncover the truths behind them.

Myth #1: No One Cares About Climate Action

A Guardian study found that 89% of people want more climate action. Yet many falsely believe they’re in the minority of people who want this, staying silent about their views because they assume no one else shares them.

This misconception feeds a vicious cycle of inaction. But by talking more openly about the climate crisis, and how much we care, we can break the silence and spark a much-needed shift in public support and policy.

Myth #2: Climate Change is Natural

It’s true that Earth has gone through natural climate fluctuations over thousands of years. However, the rate of warming we’re seeing now is unprecedented. Since the Industrial Revolution, human activity (the burning of fossil fuels) has caused carbon dioxide levels to skyrocket.

Scientists are able to determine the pre-industrial temperature of the Earth by examining features such as tree rings, rocks, and ice cores. The evidence unequivocally shows that the levels of global warming are at their highest now. 

Myth #3: We Can’t Stop It So We should Give Up 

Climate doomism - the idea that it’s already too late - is a growing problem. The climate crisis is serious, but elieving that we’re powerless leads to widespread apathy, which slows real progress.

In reality, scientists overwhelmingly agree that we can still slow down the rate of climate change, but only if we act. If everyone who believed they couldn’t make a difference started making small changes, the cumulative effect would be enormous.

There’s plenty of good news too: more renewable energy is being used than ever. Countries are committing to net-zero targets. Green technology is advancing rapidly. There’s still time, but only if we refuse to give up.

Myth #4: Global Warming Can’t Be Real Because It’s Still Cold

The climate and weather are two different things. Contrary to popular thought, climate change does not actually have that much effect on the everyday weather. Just because you experience a cold winter doesn’t mean global warming isn’t happening. Climate refers to long-term patterns, while weather reflects short-term, day-to-day changes.

Yes, we’ll still have cold days. But overall, the planet’s average surface temperature is rising, and that means summers are becoming hotter and extreme weather events are becoming more common. Understanding the difference between weather and climate is essential to grasping the scope of climate change.

Myth #5: There’s Nothing I Can Do About It 

The power of individual action has more impact than you might think. If the 89% of people who want more climate action all took steps to reduce their impact, the collective effect would be transformative.

Take energy use at home: if every smart meter household in the UK cut their energy consumption by just 15%, each could save around 250kg of CO₂e annually. That’s something we’re already seeing with our Loop users.

Small actions add up: switching to renewable energy, reducing meat consumption, avoiding fast fashion, and voting for climate-conscious leaders all matter. Social change often starts with individuals and grows when they inspire others to follow.

How will you stand up to climate change?

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